Estepona has taken the lead in real estate sales growth within the Costa del Sol’s prestigious Golden Triangle, which includes Estepona, Marbella, and Benahavís. In 2024, Estepona saw a 15.1% rise in property prices—outpacing Benahavís (10.8%) and Marbella (9.8%).
Key Hotspots Driving Growth
Several areas across the region recorded significant increases in property values during May:
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Marbella:
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Elviria-Cabopino: +22.4%
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Las Chapas-El Rosario: +14.1%
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San Pedro Alcántara: +13.9%
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Estepona:
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Playa Bahía Dorada: +28.3%
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Selwo and Estepona town: +23.0%
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Selwo alone: +21.8%
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Benahavís:
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Los Flamingos: +21.0%
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La Zagaleta-El Madroñal: +18.6%
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El Paraíso: +17.7%
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Strong International Interest
The region continues to attract global attention. In Marbella, over 90% of property transactions involve international buyers. Estepona and Benahavís are also seeing strong foreign demand, adding to the area’s international appeal and status as a luxury destination.
Property Sales in 2024
So far this year, the Golden Triangle has seen 8,708 property sales:
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Marbella: 4,745
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Estepona: 3,162
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Benahavís: 801
Estepona, in particular, is standing out as a top location for luxury property thanks to its modern developments and the availability of land for future growth.
Looking Ahead: Sustainable Growth
The Association of Entrepreneurs for High-Quality Housing (DOM3) has highlighted the need for balance as the market expands. They stress the importance of keeping second-hand property price expectations realistic, improving infrastructure, and ensuring urban planning supports local workers and long-term sustainability.
Evolving Buyer Expectations
In today’s market, customer experience is more important than ever. High-net-worth individuals are not just looking for property—they’re seeking a complete lifestyle. They expect top-tier service and exclusivity on par with global luxury hubs like Miami or Monaco.
What’s Next
DOM3 will continue to support the sector by hosting industry events this September. These gatherings will explore the future of real estate across the Costa del Sol and within the Golden Triangle, keeping the focus on responsible growth and innovation.
